Pheromones are sexual-attractants which are excreted by all insects and
animals – even humans – to attract the other gender. A large part of the
sexual behavior of insects and animals is controlled by pheromones, which
can be perceived by the own sensory organ in the nose called vomeronasal
organ (VNO). They are invisible, odourless and therefore appeal
subconsciously. The word pheromone is derived from the Greek and means
'Carrier of arousal'. Farmers have been using pheromones for years to encourage
cows and bulls to couple.
Already smallest amouts induce a stimulation in the brain via the VNO within a fraction of a second.
How to use the parfume
The use of antiperspirants and the pill seem to interfere with our normal
pheromonal functions. Pheromone products are ideally applied to natural
fibres including paper. That doesn't mean that you cannot use them on your
body. It simply means that they won't last that long if you apply them to
your body. Pheromones applied to your body will be attacked by bacteria
the same way sweat is. Spraying once on a paper can last for a 100 days.
On natural fibres pheromones can only be removed by dry cleaning. They are
not soluble in water. For using them on your clothing three to five sprays
are sufficient and are ideally applied on the collar, sleeves, ties etc.
One of your customers sprays his entire wardrobe with the pheromones and
closes the door tightly then – a very efficient method.
Specific effect of fragrances in a certain context
The effect a frangrance has on us varies by the way it is presented to us.
If you were lost, cold, wet and hungry, straying in a forest, the odour
of burning wood would be very appealing. You would move towards the origin
of the smell and hope for warmth, maybe even nourishment. However, during
a theatre production the same smell would very likely induce a panic amongst
the audience. If a sensitive, caring man carries the smell of a 'territory
keeper' along with his lovability, women tend to find him even more attractive.
Subconsciously the message delivered is: This man can procreate strong descendants,
take care of the growing family and protect it. It is just the same in the
animal world where a partner is chosen because of his strength and vitality.
An innately aggressive and threatening character will appear even more intimidating
if his words are enforced by this smell.
Differences to our competitors
Competitors cautioning customers because of alleged ineffectiveness of our
products have no basis in fact. All manufactures known to us exclusively
use synthetic (affordable!) human pheromones which were identified in the
picogramm area of the human sweat. Competitors often advertise for allegedly
superior 'synthetic human pheromones' (who doesn't use them?) with two patents.
The effect of his Eau de Toilette is not aiming for the opposite gender
though, but the own mood. It is supposed to induce a condition close to
intoxication where the carrier himself feels elated and sensuous, so to
say to carry him into another 'realm'. We have to leave it to our customers
to decide which strategy is more likely to awake the subconscious mating
instinct of women: The impression of an actually disinhibited, only
conditionally sane fellow or the subtile, subconscious signals of strength
and dominance as well as fertility.